Reviews help to improve your search engine rankings, as search engines like Google take into account the quality and quantity of reviews when determining your website's credibility. Good reviews play a crucial role in building credibility, trust, and reputation for your brand as a real estate agent. They can greatly influence a potential client's decision to reach out to you. ​ Reviews are an essential aspect of any local business's strategy. They can help you build a loyal client base, improve your online visibility, and ultimately drive more transactions. By actively encouraging and managing reviews, you can harness the power of social proof to grow your brand and your real estate business.